September Book of the Month- Imperfect Courage
In Noonday Collection Founder Jessica Honegger's new book, she tells the whole Noonday story as it's never been heard before--and leads the reader on a journey to discover their own imperfect courage. The perfect read for anyone who has ever had a big dream, but needed a little push to get out of their comfort zone and go scared!
Jessica Honegger, is the Founder and co-CEO of Noonday Collection, author of Imperfect Courage, brand-new podcaster, and mom to three littles. She is passionate about encouraging others to leave comfort, go scared, and step into a life of impact. Oh, and she’s also passionate about queso, Topo Chico, and a good pair of heels. (She’s a woman of many interests!)
It was during a trip to Kenya in her teens that Jessica first witnessed the realities of global poverty firsthand. That trip ignited in her the first sparks of the social-justice flame that would eventually inspire Noonday Collection. She returned home a bit of an activist, volunteering in Bolivia and Guatemala after college where she dove into the development world head first (and made plenty of well-intentioned mistakes along the way). It was during this time that she began to understand the power of entrepreneurship as a sustainable solution to poverty.
Fast forward to 2010, when she and husband Joe needed a way to raise funds to adopt their son Jack from Rwanda. Through friends, Jessica got connected with two talented Ugandan jewelry designers named Jalia and Daniel who were living in poverty but just needed access to a marketplace to truly thrive. Jessica grew up with a mom, aunts, and grandmas who loved their statements accessories—so jewelry was in my blood. To fundraise for our adoption, she purchased some of Jalia and Daniel’s jewelry and sold it to her friends and family at a Trunk Show in her living room. The unique pieces and even more captivating story behind the collection was a hit—and that’s when she realized the potential for fashion to create economic opportunity for worldwide communities. Before she knew it, she had doubled down on this big dream, and Noonday Collection was born.
Today, you can find Jessica hanging out in beautiful Austin, Texas with her husband Joe and three kids, Amelie, Holden, and Jack. You will also find her traveling the world to inspire others to live lives of courage and impact.