The new store is the first in ia long line of Beauty and Fragrance boutiques that will open in the US

Have you ever walked through a Dior spa’s store section, the section where all the Dior Beauty products are available for purchase? It’s one of the most glorious experiences that one can ever do, surrounded by feminine taupe tones, the Dior toile de jouy print, and the latest serums, creams, scrubs, and fragrances by the renowned French brand. Well now, Dior is launching its first Fragrance and Beauty boutique in North America, in New York’s Soho to be exact.

Can we start with the boutique windows? The windows are showcased with a firework display of La Collection Privee fragrances as well as a golden holiday tree filled with House’s fragrances.

Reminiscent of being in a Dior fashion boutique, this new boutique will be stocked with the newest products as it sits next to the Dior Women’s and Men’s clothing boutiques. As guests enter they will see the opening concept: The Dior Ball of Dreams, which highlights the brand’s Fragrance & Beauty Holiday 2024 campaign starring actress Anya Taylor Joy. There is also a table filled with La Collection Privée Christian Dior fragrances, skincare, and makeup looks for the fall and winter seasons. As guests continue they will find a bespoke Haute Parfumerie experience, created by the brand’s Perfume Creation Director, Francis Kurkdjian. Here you’ll find Miss Dior, J’adore, and Sauvage- all Dior iconic fragrances. And, on showcase is Rouge Premier, an haute couture lipstick by Peter Philips, Creative and Image Director for Dior Makeup.

“Since its first Paris boutique opened in 1946, Dior has been the epitome of an incomparable couture dream, one stitched by hand. The House of Dior’s legendary birthplace, 30 avenue Montaigne in Paris, has inspired the identity of its Fragrance and Beauty boutiques. An expression of the excellence of Dior expertise, a sleek, warm, and luminous design highlights the world of fragrances and beauty.”   

The boutique pays homage to Mr. Christian Dior’s love of Château de Versailles, and the costume balls and elegant hosting ability that high French society was known for. Also, in the boutique Italian artist Pietro Ruffo created a gilded motif that elevates the inside. Guests can purchase an exclusive assortment of Dior Beauty icons, and seasonal limited editions from: La Collection Privée Christian Dior fragrances, Rouge Premier, the J’adore Music Box, the 2024 La Malles des Rêves advent calendar, and La Collection Privée Christian Dior x Bernardaud Art of Living Holiday Gift Set.

One last place guests must stop is the consultation suite of fragrances and makeup services, Dior art of gifting and personalization offerings.

For additional information, please visit DIOR.com