Modern travelers demand more from their adventures and Austria’s capital is happy to oblige. Today’s tourists are looking for opportunities to go beyond the showpieces and landmarks of their destinations. They want to meet the people who call them home and learn the quirks which make them unique.

Transformative travel happens when you leave with more than you brought, and we’re not talking about snow globes and a bottle of grape. With a focus on stepping past the ordinary, here are some of the best ways to turn time in Vienna into a personal journey, in more ways than one.

Vienna's Historic Palaces: A Luxurious Step Back in Time 

For truly transformative travel, what better than an inspiring place to stay in Vienna’s historic palaces? Step into the grandeur of Vienna's imperial past with a stay at the Hotel Imperial or Palais Coburg. These former imperial residences, now exquisite hotels, blend historic charm with modern luxury, offering guests a glimpse into Vienna's aristocratic legacy. By immersing yourself in these palatial settings, you'll gain a profound appreciation for Vienna's architectural beauty and storied history.

A journey through Vienna’s Masterpieces 

75% of Vienna’s tourists visit for its distinct culture, and the city’s iconic museums have always played a huge part in making this accessible. Embark on a private tour of Vienna's esteemed art collections at the Leopold Museum or the Albertina. Discover masterpieces by Viennese artists such as Klimt and Schiele, guided by experts who unravel the artistic brilliance and cultural significance behind each stroke. Gain a deeper understanding of Vienna's artistic legacy and enrich your appreciation for the evolution of art history.

Harmonising with Vienna's Classical Music Heritage

At the renowned Musikverein, immerse in a mesmerising classical concert. Known for its exceptional acoustics and prestigious New Year's Concert, this iconic venue invites you to deepen your cultural connections through the harmonies of Mozart, Beethoven, and Strauss. Immerse yourself in Vienna's musical heritage and let the melodies transform your soul.

Savor Vienna's Culinary Brilliance

Vienna’s culinary scene has something to make anyone fall in love. When it comes to experiences which can change a person, taking a leap and tasting something unfamiliar can reap some of the quickest and longest-lasting rewards. Delight your palate with a gourmet tasting menu at Michelin-starred restaurants like Steirereck or Amador, two culinary havens that blend traditional Austrian flavors with innovative techniques, offering a sensory journey through Vienna's gastronomic landscape. Expand your horizons and savour the essence of Viennese cuisine, prepared by world-renowned chefs dedicated to culinary excellence.

Vienna City Card

To unlock all that this vibrant city has to offer, purchase a Vienna City Card. Available for 24, 48, or 72 hours, this card is your key to using the Vienna public transport system, and it also gives you discounts of up to 50 per cent on more than 310 attractions, including guided tours, gallery tickets, concerts, events and more. Prices start at €17 for 24 hours, and one child under the age of 14 can travel for free with each VCC. 

About Vienna and the Vienna Tourist Board

Austria’s capital of Vienna is consistently ranked as the city with the highest quality of life for the 10th consecutive year by the Mercer Study, providing its residents, expatriates and visitors with high security, seamless public transportation, a wide variety of cultural and arts institutions, and a staggering 53% of the city serving as public green space.

The Vienna Tourist Board, founded in 1955, is the official destination marketing service provider for the tourism sector of the city. It promotes the city worldwide and provides many services, tips, resources and information for Viennese businesses, residents and visitors.