Angelina Jolie’s First Collection Is Out
Partnering with Chloé, it’s a collection for elegant evenings.
Recently, Atelier Jolie was launched by actor and activist Angelina Jolie. A brand that seeks to elevate creators, it is a way for Jolie to create a platform for designers to discover their own creative vision and style. Working with skilled tailors and artisans from around the world, the brand has become a sort of living room community, where these craftsmen learn from one another by helping the brand grow. The inaugural collection was done in collaboration with French luxury brand Chloé, and is comprised of exclusive evening ready-to-wear women’s looks.
The collection was cultivated by outgoing creative director Gabriella Hearst, who did quite a bit of transforming for Chloé, which included helping the brand obtain B-Corp certification, when she helmed the creative direction of the house. The looks in the collection are comprised of elegant evening wear pieces that exude a type of feminine power with sweeping silhouettes and sinuous textiles.
Looks are minimalist yet elegant | Photo Credit: Chloé x Atelier Jolie
With a commitment of sustainability, pieces are made from deadstock fabrics, like the fluid white dress with gathered neckline that’s made from deadstock micro silk sable- a contemporary nod to day-to-night dressing. Also, the lavaliere shirt done in deadstock fabrics like hammered silk-satin is paired with black velvet pants. Other deadstock fabrics used in the collection range from organic silk, organic crepe de chine, and certified wool. “The collection comprises at least 80% lower-impact materials, a higher percentage than any previous collection from the B Corp certified Maison,” states collection notes.
Chloé x Atelier Jolie Velvet Opera Cape | Photo Credit: Chloé x Atelier Jolie.
Hearst was able to create pieces that align with Jolie’s own aesthetic of relaxed tailored gowns that are lightweight yet feminine. At the root of it, Jolie is a minimalist with her sartorial storytelling and this has been incorporated into the collection. Take for example the long black velvet opera cape, which can be easily paired with most eveningwear looks. And the three-piece black suit made from deadstock wool gabardine is a nod to minimal androgynous dressing.
Part of Jolie’s ethos for Atelier Jolie includes providing apprenticeships for refugees and other underrepresented groups. Working with social initiatives like Labrique Nomade, a Parisian based organization that developed the scallop-mesh embroidery for a white cotton tank top. The sales from this collaboration helps bring in more apprenticeships and building infrastructures for refugees. And Chloé has also brought in partnerships with organizations like Akanjo and World Fair Trade Organization that’s based in Madagascar. Half of the Chloé x Atelier Jolie collection is made through Fair Trade enterprises, social enterprises, and social sourcing.
A unique collection, it will be available at Chloé boutiques and on chloe.com starting in January 2024.
