Cardi B Stuns at Ashi Studio’s Fall-Winter 2025 Couture Show
Cardi B | Photo provided by Ashi Studio
During Haute Couture Week in Paris this month, Saudi designer Mohammed Ashi unveiled his fall-winter 2025 collection. Taking inspiration from a Paris flea market, Mr. Ashi rummaged through old veils, tapestries, and illustrations which led to a collection with looks that model another era- to the old Paris. But more on that in a minute.
Held at Musée de la Monnaie, in the 6th arrondissement just along the River Seine, brought the likes of American rapper Cardi B, renowned American stylist Law Roach, model Heart Evangelista, Italian blogger Chiara Ferragni, German-Filipino model Pia Wurtzbach, and others. Mr. Ashi was the first Saudi designer to become a member of the Fédération de la Haute Couture et de la Mode, and since his inception as a well-known name in couture, he has dressed the likes of Zendaya, Beyoncé, Queen Rania of Jordan, Penélope Cruz and so many more celebrities. A quiet man and a little bit of a mysterious man, Mr. Ashi is also intentional and very careful in how he moves. If he doesn’t want to give an interview, he doesn’t. He’s purposed, careful, and only puts out quality into the world.
In order to be a good designer, one must understand the silhouette they are working with. Ashi Studio only designs for women at the moment (with the exception of the men and women’s uniforms for the upcoming Air Riyadh airline that’s set to launch soon). When you look at the craftsmanship of his couture pieces, looks highlight the female form meticulously. Every curve and angle of a woman’s body is captured and thought about when creating for her.
When looking back to old Paris and the richness of the sartorial style then, Mr. Ashi and his team left behind the familiar.
“It meant introducing new materials, mixing forms of craft, always within the lines of couture,” states the brand in collection notes. “Concepts emerge through different layers of story: the fabric works of Louise Bourgeois, inspired by her mended, distressed bodies. A conversation around skin, transparency, animosity and varied interpretations. Also, the intricate work of a cabinet of curiosities, between exoticism and classicism.”
In this collection Mr. Ashi is telling the world that he is capable of producing on the level of the greats in couture. His use of draping, embroidery, and layering in dresses and corset shapes, using wood, precious stones, metal, mother-of-pearl, and lace is nothing short of extraordinary. He keeps us guessing as he evolves. He’s definitely not a designer that’s predictable.
Photo provided by Ashi Studio
