Arlo’s Best Spots In New York City During The World Cup Final

Jul 15

Written By SEELE

If you’re in the Big Apple on Sunday for the final match this guide with watch party information and where to stay has you covered…

HOTEL

Bend It Like Arlo

This summer, Arlo Hotels invites football fans to make the city their homebase during the World Cup with the “Bend It Like Arlo” package. Guests can kick off match days with a $25 daily beverage credit, perfect for pregame celebrations, and recover in style with two complimentary hangover recovery kits per stay. Available for stays from June 10 through July 20, 2026, the package is designed to keep the energy high from the first whistle to the final match. Book using promo code BENDIT.

EVENTS

Arlo Williamsburg’s World Cup Watch Parties

Sungold, located inside Arlo Williamsburg, is an ingredient-focused culinary concept by Chef Michael King, known for his signature approach to sustainable cuisine. This summer, Sungold is bringing the excitement of the World Cup to Brooklyn with a lineup of match-day activations hosted in the hotel’s Lobby Bar. Guests can gather for World Cup watch parties throughout the tournament, including the World Cup Final on July 19. Available exclusively on match days, a limited-time World Cup menu will offer a Burger & Beer pairing ($26), featuring the iconic Second Street Burger alongside themed cocktails, from The Underdog ($17) with vodka and lavender to The Red Card ($17) with whiskey and strawberry syrup, as well as a Brazil-inspired Pão de Queijo snack ($12).

Discover the Menu

WHERE TO STAY

**Arlo NoMad**

Located in the heart of Manhattan, Arlo NoMad is centralized among the city’s eclectic shopping, must-see attractions and red-hot culinary scene. The boutique property has 249 unique and thoughtfully designed micro-rooms where guests can soak up the city’s splendor amid the hustle and bustle. Guests looking for the ultimate Instagram-worthy photo opportunity should check out the Sky View rooms, which feature wraparound floor-to-ceiling windows and unmatched views of NYC. On the 31st floor is ART NoMad, a rooftop lounge boasting jaw-dropping views of the iconic skyline, where guests can partake in a classic NYC experience: drinks on the rooftop.
*11 E. 31st St., New York, NY 10016* | **Instagram:** @arlohotels

**Arlo SoHo**

Steps from the Village, Arlo SoHo offers a classic New York City experience with a rooftop cocktail lounge, delicious food and a buzzing social scene. The hotel has 322 rooms ranging from cozy bunk rooms to spacious suites. Perfect for guests who want to experience New York City like a local, Arlo SoHo is a home base among the urban jungle and steps away from the neighborhood’s cobblestone streets, charming cafés and boutiques. On the rooftop, guests can relax on the plush outdoor loungers, sip cocktails and enjoy a bird’s-eye view of the city.
*231 Hudson St., New York, NY 10013* | **Instagram:** @arlohotels

**Arlo Midtown**

A launchpad for all things local, Arlo Midtown is centered in the heart of New York City, with the bright lights of Broadway and Times Square at guests’ fingertips. The hotel’s elegant contemporary interiors by Meyer Davis and 325 thoughtfully designed rooms combine modern and natural elements for luxe comfort away from the chaos of the city. Locals and guests alike can visit the hotel’s buzzing social spaces, such as the rooftop ART Midtown, for business, pleasure or a bit of both.
*351 W. 38th St., New York, NY 10018* | **Instagram:** @arlohotels

**Arlo Williamsburg**

Arlo Williamsburg is located in North Brooklyn, with Manhattan just over the bridge. The eight-story boutique hotel features 147 well-appointed guest rooms, including eight suites. The property is known for its eclectic style and community-focused experiences, including its signature restaurant, Sungold; the rooftop ART Williamsburg, featuring weekly day parties and nightlife events highlighting top DJs; and the Water Tower Bar, which hosts some of the city’s most sought-after nightlife events. With its blend of culture, design, and unmatched service and panache, Arlo Williamsburg embodies the Arlo brand’s mission, serving as a launchpad for all things local.
*96 Wythe Ave., Brooklyn, NY 11249* | **Instagram:** @arlohotels

WHERE TO DINE

NoMad Diner

Nestled in the heart of Midtown Manhattan, NoMad Diner at Arlo NoMad elevates diner classics with craveable dishes that are equal parts comfort food and innovation. This is where everything from soups, salads and sandwiches to burgers and banana splits gets a modern-day glow-up from Chef Michael King. For breakfast, it’s where eggs Benedict on latkes joins babka French toast and omelets. A go-to spot day or night, NoMad Diner takes its inspiration from NYC’s eclectic neighborhoods and rich culinary history. Curated cocktails, artisanal spirits and natural wines round out the dining experience, making NoMad Diner an exciting destination and favorite of the neighborhood.

11 E. 31st St., New York, NY 10016 | Instagram: @nomaddinernyc

Art NoMad

ART NoMad, the rooftop bar at Arlo NoMad, has revamped its scenic outdoor space for the season, debuting a new mural by Rey Jaffet, known for creating the tallest mural in Miami. The 30-by-40-foot piece showcases a colorful and vibrant figure floating in motion, delivering a powerful message of transcendence. Standing 31 stories high, ART NoMad has direct views of the NYC skyline and is known for its Sky Walk, a glass floor that allows guests to see the view from below. This season, ART NoMad is offering a new menu with specials by Chef Michael King, including Vaso de Frutas, Tahini Hummus and the indulgent Arlo Lobster Roll, complemented by refreshing spritzes, evoking the essence of a vacation in the heart of New York City. ART NoMad is open Sunday through Wednesday from 4-10 p.m. and Thursday through Saturday from 4-11 p.m.

11 E. 31st St., Rooftop, New York, NY 10016 | Instagram: @artrooftops

Sungold

Sungold, located inside Arlo Williamsburg, is an ingredient-focused culinary concept by Chef Michael King, known for his signature approach to sustainable cuisine. Open for brunch, lunch and dinner, the neighborhood restaurant sources local and seasonal ingredients for its menu, consisting of handmade pasta, wood-fired pizza, a diverse selection of small plates, and shareable entrées. The name Sungold is inspired by the chef’s favorite tomato at the Union Square Greenmarket and evokes the team’s commitment to seasonality and the abundance of local farms in the Hudson Valley and beyond. The 60-seat dining room boasts exposed brick walls and eye-catching fixtures of individually hung pendant lights, while greenery accents liven up the space. Guests are welcome to dine in the neighboring lobby bar and lounge, featuring floor-to-ceiling brick walls with rotating art and plush velvet banquettes, or on the chic outdoor patio, with lush landscaping and views of vibrant Wythe Avenue. Sungold’s bar serves a menu of specialty libations by Armando Acevedo, who stands as the creative force behind the hotel’s mixology program.

96 Wythe Ave., Brooklyn, NY 11249 | Instagram: @sungoldbk

Arlo Williamsburg

Perched atop Arlo Williamsburg, ART Williamsburg is the ultimate destination for a quintessential Brooklyn rooftop experience. With a 40-foot swimming pool and panoramic views of New York City and the East River, this elevated space offers a blend of relaxation and energy. Guests can sip on expertly crafted cocktails while soaking in the sunset and admiring the sky-high 23-foot-tall mural by ThankYouX. The rooftop hosts weekly day parties by Azure and nightlife events featuring DJs spinning beats to keep the atmosphere electric. ART Williamsburg is open Sunday through Thursday from 10 a.m. to 11 p.m. and Friday and Saturday from 10 a.m. to 1 a.m. The pool is open daily from 10 a.m. to 7 p.m. Pool chairs and cabanas can be booked via ResortPass.

96 Wythe Ave., Brooklyn, NY 11249 | Instagram: @artrooftops

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