Emily Ratajkowski Is The Face Of Viktor&Rolf’s New Fragrance Flowerbomb Tiger Lily
The floral and tropical notes will draw you in
We’re all used to Dutch duo Viktor&Rolf’s surrealist silhouettes that they unveil on runways. Each season they keep us captivated with collections of bathing suits or floating dresses. But, they also allure us with notorious fragrances that captivate and draw us in. It’s no different with their newest scent: Flowerbomb Tiger Lily. Quite simply, it’s a real tropical jam!
Perfumes are personal and deeply private. They have the power to take us back to a good or even a bad memory. They can remind us of our grandmothers, mothers, aunts, and friends, drawing us closer to those that have gone on before us. I believe there is something in Flower Bomb Tiger Lily that women and even men, when they smell it on a woman, will feel nostalgic about. It’s sweet and feminine, reminding me of a scent that my 4-year-old self would have loved.
Now, I realize that it’s meant to evoke sensuality and we don’t equate a 4-year-old with sensuality. But, there is a childlike wonder to the notes due to the Amber tones. I could see my childlike self, saying to my mom, “please spray me too.” The main notes of Coconut Milk Accord, Tiger Lily Accord, Mango Accord, and Benzoin are all poignant with the fragrance. You can smell them all, which gives way to the tropical-ness of it all.
We’re all anxiously awaiting summer and there’s no doubt, Flower Bomb Tiger Lily is for warm months. The notes, “transports you to a summer wilderness vibrant with exotic, fragrant flowers emerging into the sun’s embrace.” It’s housed in a diamond shaped bottle, which is meant to give off an air of mystery, inviting all to explore its captivating essence. It is the duo’s aim to remind women of their empowerment with the uniqueness of the bottle.
$180 (100 mL), $145 (50 mL), $38 (10 mL)
"The Flowerbomb Tiger Lily woman radiates energy - she can light up any room she walks into. I picture someone who loves summer, who has been in the sun and who has an energy and a glow about them that radiates," says Emily Ratajkowski affectionately known as EmRata, who is the face of the fragrance. The author, actor, model, and activist has been the face of Flowerbomb since January 2023. EmRata’s “solar personality” and fearlessness exudes what the fragrance is all about with her ability to be relatable to women who want to feel empowered.
The fragrance represents what all women can relate to: our journeys, or rather our metamorphosis as we go through life of finding our voices. “As femininity and feminism intertwine in a harmonious dance of strength, the Flowerbomb Tiger Lily woman has evolved, embracing her multifaceted nature with bold dynamism,” states the brand. Both Viktor Horsting and Rolf Snoeren take olfactory development seriously, approaching it in the same way as their Haute Couture collections: with meticulous technical refinement, continuously evolving their scents and bringing them to new, unparalleled heights, making the impossible possible- states the brand. Nineteen years ago, Flowerbomb was launched. Flowers have always been at the heart and Tiger Lily will no doubt captivate with its attractive scent.
