Dolce&Gabbana Launches Its First Alcohol-Free Fragrance For Dogs: Fefé

Beauty
Written By Ally Portee

Fefé by Dolce&Gabbana launched earlier this month, has been created with care and precision for your pet pooch, not to upset their olfactory sensitivities, by Emily Coppermann. Named after Domenico Dolce and Guilherme Siqueira’s dog Fefé, it’s the first luxury alcohol-free fragrance for dogs. But, if I may ask something, after smelling its divine notes for myself: where is Fefé for humans? I mean, I wouldn’t mind wearing it because it’s just that good.

Coming in bright yellow packaging with a raised paw on the front, it’s true Dolce&Gabbana style. The bottle is glass, green, lacquered, and topped with a red metal cap- and has a 24-carat gold-plated paw on the front. It’s luxury for your dog to the highest standards. 

Filmed with a bit of humor, the campaign features Fefé himself amidst flashing lights, as he sits on a stool like a celebrity. Joined by his furry friends. “Like real movie stars, the charming novice actors present themselves to the cameras with pride and a touch of irony, revealing the different aspects of their personalities to discover and love: rebellious and delicate, charismatic and sensitive, enigmatic and irresistible,” explains the Italian House in notes.

 
 

The fragrance is comprised of Ylang Ylang, Musk, and the woodiness of Sandalwood. To ensure that it is safe for dogs, it is ethologist approved, veterinarian approved, and dog owner approved. It is also certified to the standards of the Safe Pet Cosmetics, a voluntary protocol that comes under the same standards regulating human-use-cosmetics. This protocol is granted by the Bureau Veritas Italia, a compliance recognition ensuring that animals are respected. And, one of its pros is that it controls bad odors from your K-9.

It’s cute, it’s fresh, it’s tender, and it’s the perfect gift for your dog or a friend’s dog that will have them smelling like luxury in all the right places.

Ally Portee

With 12 years of professional experience and having lived in 9 countries, with a background in International Relations, Ally has worked in private, nonprofit, and public sectors. Over the past 4 years she has developed an eye for couture craftsmanship, and she has learned how to put intricate and detailed collections into words. As a result, Ally has developed relationships with some of the world's most leading brands, covering Paris Fashion Week and Milan Fashion Week, as well as Riyadh Fashion Week. She currently writes for The Hollywood Reporter and Euronews, with bylines in Forbes, Harper’s Bazaar, Refinery 29, and Vogue.

https://seelemag.com/?author=56ab801b9cadb6c10d1f783b
Previous

Whitney Anne Adams: From Pre-Med To Theater; From Costume Design Assistant To Costume Department Head
Next

Why Hotel Bel-Air Is More Than A Hotel, It’s A Living Room