Aurore is one of the nicest people you’ll ever meet. Of Italian heritage, she lived in France for many years, and now calls Portugal home. In the middle for the autumn-winter 2025 women’s Paris Fashion Week season, I sat down with Aurore to talk about her journey as a celebrity makeup artist. She’s self-taught, kind, and inspiring.
Starting out in the world of politics, Ally interned and worked in Washington, DC, in Congress, at The White House, on political campaigns. Today she’s in a totally different arena: fashion. Developing an eye for sartorial craftsmanship, Ally has learned how to put intricate and detailed collections into words, while developing relationships with some of the world's most leading brands and covering Paris, Milan, and Riyadh Fashion Week shows. Ally started SEELE in 2012. Seele [say-la] is the German word for Soul and its aim is to encourage people with faith-inspired and lifestyle content that stir the soul. Ally has written for Forbes, Harper’s Bazaar, The Hollywood Reporter, GQ Middle East, Vogue Arabia, Refinery29, NPR, Arabian Business, and Euronews.
