Podcast Episode 58: Sara Murad- A Network Media Presenter and Perfumer

News 2
Written By Ally Portee

Since 2013, Sara Murad has been a media presenter in the Middle East. She’s a Senior TV Presenter on MBC 1 and a founder of her own fragrance brand, By Sara Murad. Her work has taken her around the world, capturing stories and meeting people. You can often find Sara sitting front row at fashion weeks, at Formula 1 in Jeddah, or hosting some of the Middle East’s biggest events. Originally from Saudi Arabia, Sara is very proud of her heritage, and she aspires to show her country to the world.

One way she introduces Saudi Arabia to the world is through her brand. Growing up around the unique scents of Oud and Musk, inspired her first fragrance: Black Oud. The brand isn’t just a scent but an experience, it’s a bridge between the timeless traditions of the past and the bold spirit of the present with a clear vision of the future.

Photo supplied

Ally Portee

With 12 years of professional experience and having lived in 9 countries, with a background in International Relations, Ally has worked in private, nonprofit, and public sectors. Over the past 4 years she has developed an eye for couture craftsmanship, and she has learned how to put intricate and detailed collections into words. As a result, Ally has developed relationships with some of the world's most leading brands, covering Paris Fashion Week and Milan Fashion Week, as well as Riyadh Fashion Week. She currently writes for The Hollywood Reporter and Euronews, with bylines in Forbes, Harper’s Bazaar, Refinery 29, and Vogue.

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