Roger Vivier To Celebrate Its Inaugural Opening During Paris Women’s Fashion Week In October
The soon-t0-be new Roger Vivier headquarters | Photo provided by Roger Vivier
The famed French shoe wear brand, Roger Vivier will be opening a new headquarters “Maison Vivier” in Paris next month in an 18th century hôtel particular. Set in the heart of Saint-Germain-des-Prés, the grand edifice is a move to strengthen the brand’s French roots, while it opens a new chapter. The brand is calling it “a space that brings together heritage, creativity, and innovation under one roof.”
With 88 years of luxury cobbler history under its belt, and creating shoes for Josephine Baker, Catherine Deneuve, and Queen Elizabeth II, Monsieur Vivier is became known for quality and his unique heel spaces that the brand is known for.
“This opening represents a defining step in the evolution of Roger Vivier and affirms its identity and long-term commitment to the city it was born in: a Parisian luxury Maison with global cultural resonance, bridging past and future through savoir-faire, architecture, and fashion innovation.”
The opening will be celebrated during the ready-to-wear week (that will take place September 29th – October 7th). And, the SS26 collection presentation will take place on October 3rd. Visitors during the fashion week will be able to view the 1400 square meter building that will include the brand’s Creative Director, Gherado Felloni’s studio. Felloni is known for expanding the Maison’s legacy while infusing his own eye and unique style. Actresses from Eva Green, to Selena Gomez, Laura Dern, and Michelle Yeoh have all be spotted wearing or carry Roger Vivier. Inside the new headquarters will also be the Roger Vivier archive that includes historical documents that date back to the 1950s, as well as salons that embody the spirit of Monsieur Vivier.