Podcast Episode 90: Sonia Piarulli On How Building Genuine Relationships With Brands is Crucial for Success

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Written By Ally Portee

In this conversation, Sonia shares her journey from a dreamy girl fascinated by the fashion world, to becoming a successful talent manager and agency owner. She discusses the importance of integrity in the influencer marketing industry, the challenges of balancing her career with her responsibilities as a pastor's wife, and the significance of faith in her professional life. Sonia emphasizes the need for genuine relationships in the fashion industry and how her agency Philo, aims to combine professionalism with humanity. The conversation highlights the transformative power of faith in navigating the complexities of the fashion world.

Ally Portee

Starting out in the world of politics, Ally interned and worked in Washington, DC, in Congress, at The White House, and on political campaigns. Today she’s in a totally different arena: fashion. Developing an eye for sartorial craftsmanship, Ally has learned how to put intricate and detailed collections into words, while developing relationships with some of the world's most leading brands and covering Paris, Milan, and Riyadh Fashion Week shows. Ally started SEELE in 2012. Seele [ze-le] is the German word for Soul and its aim is to encourage people with faith-inspired and lifestyle content that stir the soul. Ally has written for Forbes, Harper’s Bazaar, The Hollywood Reporter, GQ Middle East, Vogue Arabia, Refinery29, NPR, Arabian Business, and Euronews.

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