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Gen Z Isn’t Drinking, and Here’s Why
News 2 Ally Portee 8/12/25 News 2 Ally Portee 8/12/25

Gen Z Isn’t Drinking, and Here’s Why

How a new generation is ditching booze, and what that means for business.

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SEELE [say-la]: the German word for soul

What started off as encouraging Friday texts in 2013 morphed into a Friday blog two years later. Today, SEELE is an online magazine reaching over 100 countries with a straightforward edge, delving into topics that can soothe the challenges of life and stir the soul, with a bit of fashion, travel, film, music, and books.

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