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FRAMA’s Newest Fragrance: Painted Desert
Beauty, News 2 SEELE 10/13/25 Beauty, News 2 SEELE 10/13/25

FRAMA’s Newest Fragrance: Painted Desert

It’s a fragrance that comes from a place where roads lead into a narrative landscape according to launch notes.

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SEELE [say-la]: the German word for soul

What started off as encouraging Friday texts in 2013 morphed into a Friday blog two years later. Today, SEELE is an online magazine reaching over 100 countries with a straightforward edge, delving into topics that can soothe the challenges of life and stir the soul, with a bit of fashion, travel, film, music, and books.

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