The Numbers Are In, this Year’s Cannes Film Festival Brought In $1.1 Billion in Media Impact Value
A Cannes Film Festival red carpet premier | Photo Credit: Mathilde Petit-Boh/FDC
Plus, British actress Rebecca Patricia Armstrong ranked with top placement bringing in $1.8M MIV® per post
The number one film festival in the world happens in Cannes every May and it brings together top-notch people in the film world, from Hollywood, Atlanta, Paris, Rome, India, the Middle East and beyond. With fashion and film in an inseparable marriage, the two come together every year to produce show stopping red carpet looks, elevating brand performance to new levels. Launchmetrics’ Media Impact Value® (MIV) has unveiled their rankings from the festival looking at regional performance, the top brand benchmark performers, and the top voices who made impact.
The aim of Launchmetrics’ Media Impact Value® rankings is to provide a comprehensive view, considering the MIV that gives brands the ability to allow a monetary value to every post, interaction, or article. Bringing in AI and machine learning, the algorithm uses quantitative and qualitative attributes that are unique to the fashion, lifestyle, and beauty industries (which include audience engagement, industry relevance, source authority, and content quality) to ensure accuracy and relevance when assessing the growth competitive landscape.
So why does this matter I hear you asking? It matters because brands can leverage major events like the festival to garner revenue on moments an audience already cares about. When a brand is tied to high-profile events such as these, they can create everlasting, or lasting to say the least, brand associations that will stay long after the event is over. The return on investment has a lifeline.
Image provided by: Cannes 2025 Data Insights by Launchmetrics Data Brief
Regional Influence
Looking at regional performance, for Europe, France performed at the highest by raking in $249M, which is 27% of the event’s total MIV that was generated in France. France was followed by India at $182.9M, then the US at $157.2M, Brazil at $57.4M, and Saudi Arabia at $53.9M.
Fashion
Turning to fashion, Chopard ranked number 1 out of 10 of top performing brands at the festival with Launchmetrics evaluating their success on strategic celebrity dressing, with $27.7M MIV® and 4.5K placements. Dior fell in at number two with $25.9M MIV®. Chopard, the Swiss manufacturer and retailer of luxury watches, jewelry, and accessories is one of the main sponsors of the festival. Putting on several events during 2 weeks from the Trophée Chopard to their Annual Dinner and Love Party, they are a fixture partnering with celebrities which add more glam to their events. Dior has a large presence with their glamorous beauty suite in the Majestic Hotel, and their cocktail party that brings out Hollywood and crème de la crème at the festival.
As for the top fashion brands at the festival Dior ranked first, while Armani ranked fifth. And for Watch and Jewelry brands, Chopard ranked first and Cartier fifth.
Image provided by: Cannes 2025 Data Insights by Launchmetrics Data Brief
Key voices
For voice type, the media ranked highest at 75%, while Influencers fell second at 11%, Celebrities at 8%, Owned Media t 3%, and Partners at 3%. The Media Voice was the strongest driver of the festival’s coverage, with $824M in MIV (or 75% of total coverage). When a brand understands cross-voice strategy, they can partner with influential voices that resonate with an audience. "Balancing direct and indirect celebrity echo effects and diversify brand presence, relying not only on media mentions but also on celebrity and influencer engagement," says Launchmetrics in their findings report. "This integrated approach builds brand trust and elevates your performance on a global scale."
For top media brands Brut. brought in a total of $39.9M total MIV, while Gala $37.6M total MIV, Sayidaty an Arabic women’s magazine published in Riyadh and Beirut brought in $35.3M total in MIV, WWD $15.7M in total MIV, and Paris Match $14.1M in total MIV. British actress and singer Rebecca Patricia Armstrong ranked with top placement bringing in $1.8M MIV® per post and bringing in $4.7M total. Other top celebrities include Thai musician Engfa Waraha, Thai actress Malisorn Mali, Filipino model and actress Pia Alonzo Wurtzbach, and Indian actress Urvashi Rautela.
Socials
For Socials Instagram ranked the highest at 39%, while Facebook was 18%, TikTok at 14%, YouTube at 5%, and X at 3%.
Understanding this type of engagement for fashion, lifestyle, and beauty at large scale events like the Cannes Film Festival is key. Taking this understanding and using it to capitalize off of, allows brands to expand their reach, which is a sort of super power. These numbers unveiled by Launchmetics help brands to realize that film festivals aren’t just red carpets, film premiers, and fancy dinners, they are literally a lifeline that bring in revenue and keeps or makes a brand relevant.
