The Philanthropic Side of The Cannes Film Festival: Fiuggi For One Drop Hosts An Afterparty Gala
The packed out event brought together people under one ethos: to provide clean drinking water for all | Image supplied
The night was aimed at raising money in support of access to clean drinking water for all
Leonardo Maria Del Vecchio | Image supplied
The Italian water brand Acqua Fiuggi partnered with One Drop Foundation to host a Cannes soiree on Tuesday night in the Palm Beach part of the city. The evening was meant to raise money to support better access to drinking water, sanitation and hygiene around the world, as well as fostering more resourceful ways of thinking about water consumption behavior. The Fiuggi for One Drop project was birthed during the Cannes Film Festival with the aim of intertwining an artistic approach with raising awareness about the importance making clean water accessible for all.
One Drop, a foundation founded by Guy Laliberté, founder of Cirque du Soleil and the Lune Rouge organization seeks to find solutions to the water and climate crisis. According to the foundation, 2 billion people lack safe drinking water.
Leonardo Maria Del Vecchio, President of LMDV Capital and Acqua e Terme di Fiuggi was behind the event. Del Vecchio has had a busy last few weeks. He hosted his own Met Gala afterparty for RayBan in New York, with A$AP Rocky at the start of the month, and on Monday the sunglasses brand hosted an invite-only exclusive afterparty in the center of Cannes. “We are proud to have brought Fiuggi to Cannes together with One Drop Foundation, combining our history and values with a concrete commitment to an essential good such as water. Fiuggi for One Drop was not just a gala evening, but an opportunity to turn the spotlight on a global urgency: ensuring access to clean water, sanitation and ethical sanitation practices. We did this in a symbolic context such as the Cannes Film Festival, where beauty becomes a vehicle for strong messages. Art, music and performance spoke in the service of life, said Del Vecchio in event notes.
In 2024 Del Vecchio’s acquired Acqua Fiuggi, and until 2017 the Fiuggi Film Festival was the first international film festival dedicated solely to families and educating young people in film. When Del Vecchio acquired Acqua Fiuggi, his company LMDV Capital also acquired a 14.999% stake in Leone Film Group, an independent film and audiovisual production and distribution company created by Sergio Leone in 1989.
Turkish DJ Carlita | Image supplied
Leon Starino Anderson, Corey Anton Lee, and Simone Susinna | Image supplied
As guest arrived, they were met with a waterfall step-and-repeat. They then made their way up to the entrance of the party where they were met with an open space of tables, a floor section, and VIP section. Throughout the night, guest DJs from Carlita and Pawsa took to the turntable and kept the crowd engaged. The VIP section saw some of the biggest names of the festival in attendance from Toni Garrn, to Scott Eastwood, Barbara Palvin, Vittoria Ceretti, Amina Muaddi, Odell Beckham Jr., Neelam Gill, Sofia Vergara, Alton Mason, Vittoria Ceretti and many others. Cirque du Soleil also did a performance during the night that kept attendees engaged. TUFF, a production company produced the event. With 20 years of producing high caliber events from amfAR, to the Leonardo Di Caprio Foundation, and UNICEF Italy it’s no surprise that Acqua Fiuggi chose to partner with the event.
“We are delighted to partner with Acqua Fiuggi, a historic water brand and world famous for its therapeutic properties. This is an opportunity to raise funds and increase awareness about the importance of access to drinking water for all,” said Guy Laliberté, Founder of One Drop, Cirque du Soleil and Lune Rouge.
It’s clear the Del Vecchio has big plans for Acqua Fiuggi. “For us, this is just the beginning of a structured and international journey in which Fiuggi will be an ambassador for sustainability, culture and social,” he says.
