Tony Ward Is Caught In Between Dream and Gaze For His AW25 Couture Collection

Photo provided by: Tony Ward

This week Tony Ward held his Couture fall-winter 2025 show in Paris, during Couture Week, and it’s a testament to self-expression. The Lebanese designer has been on a roll, and was the influence behind Ivanka Trump’s gown worn to Jeff Bezos and Lauren Sanchez’s wedding in June, in Venice. His show in Paris this week, in a theme of Entre Rêve et Regard (or Between Dream and Gaze in English) pays homage to a world of masquerade and theater.  

The opening look, a sheer gown with a leotard underneath and structured pearl covering and deep-neckline is eye-catching. It’s a collection that Ward took inspiration from the Baroque era, yet zeroed in on the design through a modern lens. He infused historical codes with cutting-edge craftsmanship and contemporary silhouettes,” explains the brand in collection notes. “Opulence becomes armor, and the theatrical is not costume, but character. This season explores a world caught between dream and drama, where Couture becomes a powerful way to communicate. 

Some looks are sensual yet tastefully done with velvet devoré cut-outs matched with baroque embroidery that sculpt the body like armor. As he does with every collection, Ward respectfully highlights the female form, giving praise to curves and strength to angles. What’s noticeable are the shoulders this season. Gowns exude the shoulders where a women’s height and statuesque grandeur is celebrated.

Mid-riff styles are also a plenty in many of the looks. Pearls and beading hang loosely and drape well with looks. A column skirt with a tailored blouse- a signature Tony Ward look crept into the collection. “Handmade 3D appliqués erupt from seams, echoing the need to be both seen and felt. Corsetry is crisp and intentional, offering structure to the fluid, provocative shapes. Voluminous sleeves, metallic layers, and sheer lace collide to form silhouettes that don’t just float, they command,” explains the brand.

With flamboyant detailing from the theater, grandeur from the Baroque era, and the mysterious world of the masquerade, Ward tells a story through a style of dress that is full of self-expression and beauty.

See the full collection below:

Ally Portee

Starting out in the world of politics, Ally interned and worked in Washington, DC, in Congress, at The White House, and on political campaigns. Today she’s in a totally different arena: fashion. Developing an eye for sartorial craftsmanship, Ally has learned how to put intricate and detailed collections into words, while developing relationships with some of the world's most leading brands and covering Paris, Milan, and Riyadh Fashion Week shows. Ally started SEELE in 2012. Seele [ze-le] is the German word for Soul and its aim is to encourage people with faith-inspired and lifestyle content that stir the soul. Ally has written for Forbes, Harper’s Bazaar, The Hollywood Reporter, GQ Middle East, Vogue Arabia, Refinery29, NPR, Arabian Business, and Euronews.

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