The fragrance catches the depths of the Mediterranean in one bottle

If the new Giorgio Armani Acqua Di Giò Profondo Parfum had to be described in one word it would be: fresh. Originally launched in 1996 it has been remastered, and this new version has been launched in a refillable bottle, coming in parfum, eau de parfum, and eau de toilette. Masculine in every sense of the word there’s a directness to it as it emulates the sea and its mysterious depths.

Golden Globes- winning actor Aaron Taylor-Johnson from films such as Kraven the Hunter (2024), Bullet Train (2022), The Fall Guy (2024), and Anna Kareina (2012) is the face and brand ambassador of Acqua Di Giò Profondo Parfum. For the campaign Taylor-Johnson shot on the Mediterranean and was seen diving off a cliff.

Upon the first smell of the fragrance, there’s a citrusy essence that pops out, but there’s something else about it that leaves you guessing. Playing into the mystery of Acqua Di Giò Profondo, it leaves you wondering what all of its olfactory notes are composed of, and it’s easy to get thrown off. Alberto Morillas (Firmenich), the perfumier behind the fragrance turned to the seas for inspiration, having to somehow fit woody elements and salt into one fragrance. Its top notes of bergamot and tangy lemon are the freshness that Acqua Di Giò Profondo exudes at first sniff, and it matches with the heart notes of violet leaf absolute and lavandin heart. And the base notes of cistus absolute, patchouli, and woody mineral accord ties everything together.

Giò Profondo Parfum comes in a sleek blue bottle, a reminder of the blue Mediterranean Sea. “The bottle is designed with a glossed finish, with tones that evolve from deepest blue at the bottle’s top to translucent turquoise at the base, symbolizing the fragrance’s enthralling intensity,” explains the brand in notes. The refillable bottle is a nod to sustainability and the brand’s commitment to preserving forests and getting accessible drinking water to water-scarce regions around the world.