Podcast Episode 123: The Art of Perfumery: Insights from The Society Of Scent Founder Frédéric Jacques

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Written By Ally Portee

Discover the intricate world of perfumery through insights from an expert, who dives into the blend of artistry and the science behind creating captivating scents…

 
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Perfume is more than just a fragrance; it’s an art form that evokes emotions, memories, and sensations, explains Frédéric a French master perfumer based in Dallas. In this episode Ally and Frédéric delve into the fascinating world of perfumery where Frédéric:

  • Shares his passion and insights on the craft, while pointing out the intersection of simplicity and complexity in fragrance creation,

  • The emotional impact of scents,

  • He talks about the market dynamics shaping the perfume industry today,

  • He also points out how marketing plays a significant role in shaping consumer perceptions of fragrance, arguing that sometimes the emphasis on storytelling and branding overshadows the quality of the product itself.

 

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Podcast Episode 123: The Art of Perfumery: Insights from The Society Of Scent Founder Frédéric Jacques
Podcast Episode 123: The Art of Perfumery: Insights from The Society Of Scent Founder Frédéric Jacques
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Nespresso Returns To The Croisette For The 79th Cannes Film Festival
 
 
Ally Portee

Starting out in the world of politics, Ally interned and worked in Washington, DC, in Congress, at The White House, and on political campaigns. Today she’s in a totally different arena: fashion. Developing an eye for sartorial craftsmanship, Ally has learned how to put intricate and detailed collections into words, while developing relationships with some of the world's most leading brands and covering Paris, Milan, and Riyadh Fashion Week shows. Ally started SEELE in 2012. Seele [ze-le] is the German word for Soul and its aim is to encourage people with faith-inspired and lifestyle content that stir the soul. Ally has written for Forbes, Harper’s Bazaar, The Hollywood Reporter, GQ Middle East, Vogue Arabia, Refinery29, NPR, Arabian Business, and Euronews.

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