Beer For Deodorant? Coors Light and Duradry Collaborate In A First-Ever With A Cold-Activated Underarm Refresher

Because even your underarms deserve a cold one this summer

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Temps around the US and Europe have been unbearable this summer that my neighbor said last week, “when is winter coming?” Well, to Europe and the US, Dubai would say hold my beer. And Coors Light is saying they’ve already taken care of the beer part- at least for your underarms. Coors Light, the beer that’s made to chill, has teamed up with Duradry, the sweat-fighting experts, and have unveiled the first-ever chill deodorant with cold-activated packaging.

Launching today, when the Leagues Cup kicks off, both Coors Light and Duradry see this summer as the right time to bring your A/C game to your armpits. Coors Light is the official sponsor of Leagues Cup, the annual tournament for North American soccer clubs.

The idea is to have the refreshing that comes from taking something out of the fridge, just like Coors Light’s cold-activated canes, and Dura Chill has the same technology that also signals chill. The deodorant is designed to keep you dry and fresh. “Pop it in the fridge, and when the mountains turn blue, it’s ready to deliver Rocky Mountain freshness straight to your underarms with an instant cooling effect and all-day sweat protection,” explains announcement notes.

“Coors Light is all about helping people ‘Choose Chill,’ and this summer, we wanted to take that to the next level – starting with your armpits,” said Marcelo Pascoa, VP of Marketing at Coors Light. “Whether you’re sweating through a heat wave or just trying to stay chill while watching a Leagues Cup match, Dura Chill is like giving your underarms their own ice-cold beer."

“Sweat happens, but staying cool should be effortless,” said Jack Benzaquen, Founder of Duradry. “With Coors Light, we turned high-performance sweat protection into a fridge-worthy summer flex. Dura Chill is proof that even your pits deserve to chill like a beer.”

This is the third year for the Leagues Cup, and this high-stakes tournament will feature one of soccer’s fiercest rivalries, and Coors Light wants to keep fans fill drink-wise and armpit-wise.

Limited quantities will be available for $14.99. Starting on July 29 at 12pm ET, fans can visit Shop.CoorsLight.com or Duradry.com to get their hands on this exclusive summer essential while supplies last.