From Couture Craftsmanship To The Production Of Hospital Gear

Fashion has been helping in any way that it can right now as the Coronavirus has hit thousands around the globe. Factories that produce cosmetics for Christian Dior, Guerlain, and Givenchy have been making hand sanitizer gel; and Donatella Versace donated €200,000 to a hospital in Milan. It’s in moments like these where we realize how much we need each other and that maybe we’re all being called to a simpler way of living, and in applying our unique skills, we can bless those around us.

One such designer out of Lebanon is doing this, and on Saturday, March 21st, Tony Ward reopened his atelier’s doors in the heart of Beirut because he saw a way in which he could apply his sewing skills and help hospitals.

“The day before, we had heard about the lack of bed sheets and other needs in the hospitals welcoming COVID-19 patients,” he said. “And we felt committed to provide those needs and therefore to shift the Atelier from the Couture craftsmanship to the production of bed sheets and protective suits to be offered to the hospitals.”

If we all do our small part, and for many that means staying home, donating money, or employing those who have lost their jobs with remote opportunities, we are remembering that one of the most important things in life is others, not the rat race of trying to climb to the top, leaving others in the dust.

“This wouldn’t have been possible without the team’s dedication and the very strict safety measures in place to protect the employees’ health,” says Ward.

Lebanon has always been a country with many challenges but if a country that is currently going through its own political and economic downturn can help others in need during this time then so can we.

Ally Portee

Starting out in the world of politics, Ally interned and worked in Washington, DC, in Congress, at The White House, on political campaigns. Today she’s in a totally different arena: fashion. Developing an eye for sartorial craftsmanship, Ally has learned how to put intricate and detailed collections into words, while developing relationships with some of the world's most leading brands and covering Paris, Milan, and Riyadh Fashion Week shows. Ally started SEELE in 2012. Seele [say-la] is the German word for Soul and its aim is to encourage people with faith-inspired and lifestyle content that stir the soul. Ally has written for Forbes, Harper’s Bazaar, The Hollywood Reporter, GQ Middle East, Vogue Arabia, Refinery29, NPR, Arabian Business, and Euronews.

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