Day 3 Cannes Lions
Oprah Winfrey, Hoda Kotb, and Keke Palmer spoke on packed out panels about their personal professional life experiences…
You find with many festivals that over halfway through them momentum starts to wane. But, at Cannes Lions, which is halfway through, momentum is still high. Perhaps is due to it only being five days and most goers have traveled incredibly far and are making the most of the week.
Award winners
Peru wins Creative Data Lions Grand Prix and Puerto Rico takes home second Grand Prix. Other awards for Media, Direct, PR and Social & Creator Lions were also given.
For Creative Data there were 391 entries, where 13 Lions were awarded by the Jury: 2 Gold, 4 Silver, 6 Bronze. The Media Lions had 1432 entries and 45 Lions were awarded: 7 Gold, 16 Silver, 21 Bronze. For Direct Lions there were 1,325 entries targeting response-driven creativity: 42 Lions were awarded- 7 Gold, 13 Silver, 21 Bronze. PR Lions for strategic and creative communication had 1,156 entries with 37 Lions awarded: 7 Gold, 12 Silver, 17 Bronze. And, for the Social & Creator Lions for creative social thinking and strategic influencer marketing solutions 1,413 entries were made with 44 Lions awarded: 8 Gold, 14 Silver, 21 Bronze.
Pinterest Pavilion
Pinterest’s pastry immersive | Photo Credit: SEELE
The various activations at Pinterest | Photo Credit: SEELE
Of the brand pavilions we visited, Pinterest had the most engaging one. It is like it is its own city within a city, buzzing with various activations from a tattoo station, to an immersive create-your-own notebook station, a private meeting center to schedule meetings with Pinterest staff, a patisserie where you can pick your own custom pastry from an image that resonates with you from the menu, a postcard station that’s all about scrolling less on your phone, and a beach front to relax and take in the blue sea.
The Palais
Photo Credit: SEELE
The activations around the palais is like being at an amusement park or state fair. It’s sensory overload with food trucks, drink stations, panels in theaters, hangout spaces, cafes, and just some really cool things. The LinkedIn Cracking B2B Creativity- The Buyability Levers That Power Successful Campaigns with Mimi Turner from LinkedIn and Jim Lesser from Service Now was filled as attendees watched LinkedIn campaigns featuring actor Idris Elba.
Canva and The Female Quotient
Canva had a full day of talks from their morning Fire Fyreside Chat; Made to Matter: How the Best Brands Create and Connect in an AI World; and How the Best Creative Teams Use Canva Grow to Create, Launch, and Learn.
The Female Quotient CEO, Shelley Zalis | Photo Credit: SEELE
The Female Quotient had packed out panels all day. It seemed like everyone congregated around their pavilion starting with the media mogul Oprah Winfrey talk, former NBC Today Show host Hoda Kotb, on through to the closing panel that included actress and podcast host Keke Palmer.
The festival has a further two days of immersive experiences, talks, panels, lunches, and networking.
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