Once Again, Maria Grazia Chiuri Will Unleash Her Creative Passion In DIOR's 2021 Cruise Show In Puglia, And Virtually Of Course

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With an audience-free show held behind closed doors, and celebrating the traditional arts and crafts of Puglia, on July 22, Dior will unveil its cruise 2021 collection designed by Maria Grazia Chiuri.

Fashion as a whole is trying to get its footing with brands like Gucci choosing to do two shows a year. But Dior had this show ready to go before the pandemic hit, and Maria Grazia in true Italian design for the French House will serve up invaluable savoir-faire.


Maria Grazia and and the House of Dior actively encourages diverse and the precious culture of the brand, while paying tribute to the landscapes unique to this Italian region, a land that has long held a deep importance for the Creative Director of the Dior women’s collections. With the stimulating exchanges between Paris and Lecce exploring the House codes having started long before the health crisis and imposition of lockdown, it was even more essential for Dior to continue these collaborations in order to support and promote the virtuosity of these artisans and artists, to ensure that the poetry and the beauty of their work is transmitted through this reinvention, and that the Dior dream continues.

The House extends its sincerest thanks to the Archbishop of Lecce, S.E.R. Monsignor Michele Seccia, as well as the City Hall of Lecce, and its mayor, Carlo Salvemini.

Ally Portee

Starting out in the world of politics, Ally interned and worked in Washington, DC, in Congress, at The White House, on political campaigns. Today she’s in a totally different arena: fashion. Developing an eye for sartorial craftsmanship, Ally has learned how to put intricate and detailed collections into words, while developing relationships with some of the world's most leading brands and covering Paris, Milan, and Riyadh Fashion Week shows. Ally started SEELE in 2012. Seele [say-la] is the German word for Soul and its aim is to encourage people with faith-inspired and lifestyle content that stir the soul. Ally has written for Forbes, Harper’s Bazaar, The Hollywood Reporter, GQ Middle East, Vogue Arabia, Refinery29, NPR, Arabian Business, and Euronews.

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