Ralph Lauren Has Launched A New Fragrance, Polo 67 Eau de Toilette And It’s Every Bit Of Masculinity

Aaron Judge, the New York Yankees™ team captain is the face of the new campaign

Fragrances and Fragrance brands are personal and oftentimes evoking nostalgia. Growing up my father only wore two colognes from two different brands: Polo By Ralph Lauren and Obsession by Calvin Klein. The former was housed in an iconic green bottle and its olfactory notes are one of the things that identified me to my father. When he would spray it and leave the house, he left a trail of “Poloness,” that for me, was my father’s smell- and that for me was men’s fashion. Now, a new Ralph Lauren fragrance, Polo 67 Eau de Toilette has recently been unveiled to the world coming in a sporty scent with fruity notes, and it’s divine.

New York Yankees™ Team Captain Aaron Judge is the face of Polo 67 Eau de Toilette through a campaign of “Design Your Dreams.” No matter your vocation, it’s for men at the top of their game, expressing their skills and talents in the world.

A true New Yorker from the Bronx, Ralph Lauren saw baseball at its height. To grow up during a time when America’s favorite pastime, along with when the heavyweights of boxing and basketball thrived in their spheres inspired Lauren to excel in his area of influence: fashion. “In both the world of sport and the world of fragrance, it’s passion that sets things apart. Aaron Judge’s genuine love for baseball embodies what I most believe in — a commitment to excellence and the art of doing what you love,” says Lauren in notes. Since its launch in 1978, Ralph Lauren Fragrances has expanded into other sporting areas from tennis, golf, and the Olympics- by creating Team USA’s uniforms.  

In 2022, Judge broke Roger Maris’ sixty-one-year American League record by completing sixty-two home runs. He’s also a 2-time Major League Baseball (MLB) home run leader. As someone at the top of their game, he’s the best fit to be the face of Polo 67 Eau de Toilette. “He transcends the world of baseball and is renowned for his quiet leadership, gracious and refined dignity, sustained dedication to excellence and a passion for giving back,” states the brand.

150mL $77 | 75mL $92 | 40mL $62 Photo provided by: Ralph Lauren Fragrances

The Fragrance

It’s masculine in every sense of the word. Created by perfumer Marie Salamagne, who has created fragrances for Tiffany, Dolce&Gabbana, Martin Margelia, Guerlain, Giorgio Armani, Mugler, and Yves Saint Laurent, she was able to articulately incorporate citrusy notes with vetiver bergamot, and sweet pineapple accord into Polo 67 Eau de Toilette. The top notes are comprised of Bergamot Essence, Pineapple Accord, and Lavandin Heart; while mid notes are made of Geranium, and Clary Sage Essence Heart, and the base notes are filled with Vetiver Haiti, Sandalwood Essence, and Patchouli Heart.

67 is a nod to when the Ralph Lauren company was founded, and was designed with the iconic Polo logo. Coming in a dark blue refillable bottle, in a modern silhouette, its shiny blue cap with white accent at the bottom of the cap adds a pop of color.