Sprayground Launches Its New Formula E Collection With New Jaguar and Porsche Backpacks

For the motorsport enthusiast, the collaboration is edgy and comes in three styles + each backpack lights up

Sprayground, the streetwear and celebrity-favorite travel brand is known for its masterful collaborations with some of the world’s biggest brands. Its latest partnership is with Formula E, with a collection of three bags with Porsche and Jaguar. On the Formula E circuit these car brands are a fixture so why not have them in backpack form? The three backpacks include Sprayground’s iconic shark-mouth design with LED lighting that is battery powered, showing each brand and their distinct identities. The collection is available online at sprayground.com and at exclusive boutiques in the US.

Featured in the campaign are Porsche drivers Antonio Felix Da Costa and Pascal Wehrlein, as well as Jaguar drivers Nick Cassidy and Mitch Evans.

Jaguar’s backpack, $180 | Photo Credit: Sprayground

Here’s a breakdown from collection notes of each backpack:

The Porsche’s backpack | Photo Credit: Sprayground

The Formula-E backpack pays homage to the adrenaline-pumping world of Formula E. It draws inspiration from the high-speed all-electric racing and comes in a sleek, black vegan leather with signature blue-green embellishments.

Porsche’s backpack showcases elegance and precision in an adorned red, black and white design, showcasing the German car company’s logo and race numbering.

Jaguar’s backpack completes the collection with black, white, and gold panels that capture the essence of Jaguar’s renowned signature style. It is perfectly finished with their famous logo and race number.

Sprayground has been thirteen years in the making. Gaining global attention with their ‘Hello My Name’ backpack, it was the brand’s founder David BenDavid who wanted to create a brand that reflected his childhood and love for streetwear and the art scene. The brand’s mission is clear: to create, design, and sell rebellious, edgy, and innovative accessories and backpacks to the streetwear fashion and lifestyle markets. They have a plethora of handbags, backpacks, golf bags, duffles, pet carriers, pouches, and more on their website.

Ally Portee

Starting out in the world of politics, Ally interned and worked in Washington, DC, in Congress, at The White House, on political campaigns. Today she’s in a totally different arena: fashion. Developing an eye for sartorial craftsmanship, Ally has learned how to put intricate and detailed collections into words, while developing relationships with some of the world's most leading brands and covering Paris, Milan, and Riyadh Fashion Week shows. Ally started SEELE in 2012. Seele [say-la] is the German word for Soul and its aim is to encourage people with faith-inspired and lifestyle content that stir the soul. Ally has written for Forbes, Harper’s Bazaar, The Hollywood Reporter, GQ Middle East, Vogue Arabia, Refinery29, NPR, Arabian Business, and Euronews.

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