The Bible is filled with examples of how people, including Jesus utilized public relations to engage with the masses, cultivating strategic communications around messaging that has ultimately changed the world..

In this conversation, Simon shares his journey from journalism to public relations, beginning his career as a TV reporter for the BBC and then later a correspondent for the Financial Times. Simon discusses the evolving nature of crisis communication, the role of citizen journalists, and the skills necessary for effective communication in today's fast-paced world. Buckby also reflects on his experiences living and working in emerging markets, particularly in Southeast Asia, and the exciting opportunities that lie ahead in these regions.