Podcast Episode 75: From Journalism to PR- Simon Buckby Discusses His Journey of Communication

News 2
Written By Ally Portee

In this conversation, Simon shares his journey from journalism to public relations, beginning his career as a TV reporter for the BBC and then later a correspondent for the Financial Times. He then switched sides to become the CEO of a high-profile political campaign, working on behalf of British prime minister Tony Blair. Simon discusses the evolving nature of crisis communication, the role of citizen journalists, and the skills necessary for effective communication in today's fast-paced world. Buckby also reflects on his experiences living and working in emerging markets, particularly in Southeast Asia, and the exciting opportunities that lie ahead in these regions.

Head to the link in the bio to listen!

 

In this episode, Simon explains:

  • Citizen journalists provide valuable on-the-ground reporting.

  • Entrepreneurial journalists are emerging as important voices.

  • PR professionals must build long-term relationships with journalists.

  • Emerging markets offer exciting opportunities for professionals.

Ally Portee

Starting out in the world of politics, Ally interned and worked in Washington, DC, in Congress, at The White House, and on political campaigns. Today she’s in a totally different arena: fashion. Developing an eye for sartorial craftsmanship, Ally has learned how to put intricate and detailed collections into words, while developing relationships with some of the world's most leading brands and covering Paris, Milan, and Riyadh Fashion Week shows. Ally started SEELE in 2012. Seele [ze-le] is the German word for Soul and its aim is to encourage people with faith-inspired and lifestyle content that stir the soul. Ally has written for Forbes, Harper’s Bazaar, The Hollywood Reporter, GQ Middle East, Vogue Arabia, Refinery29, NPR, Arabian Business, and Euronews.

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