Podcast Episode 75: From Journalism to PR- Simon Bucky Discusses His Journey of Communication

In this conversation, Simon shares his journey from journalism to public relations, beginning his career as a TV reporter for the BBC and then later a correspondent for the Financial Times. Simon discusses the evolving nature of crisis communication, the role of citizen journalists, and the skills necessary for effective communication in today's fast-paced world. Buckby also reflects on his experiences living and working in emerging markets, particularly in Southeast Asia, and the exciting opportunities that lie ahead in these regions.