A Look Inside The New Victoria Beckham SoHo Store, In New York City
Translating the brand’s flagship on Dover Street in London, this new location in the US is a new visual language…
It’s clear that Victoria Beckham is deepening her presence in the US, with the opening of her new store at 150 Mercer Street today. And no wonder. Her sartorial storytelling does have a home in the NYC working woman aesthetic. “New York is where I started my brand, showing my collections there for the first time in 2008, and it’s also where I launched my beauty business,” explains Beckham in notes. “Today, my teams are based in London and New York, so to now have retail spaces in both cities feels incredibly special and exciting. They are two places that have truly become home to my brands.”
It’s cozy, it’s warm, and it’s oh-so Victoria Beckham. The store with its hardwood floors, Farrow & Ball paint tones, burgundy and pale marble interior, timber and tactile finishes, corrugated looking drapes by The Shade Store done in mineral tones, and an open space is inviting and intriguing. Sofas are of the bespoke kind by Pierre Augustin Rose are surrounded by handcrafted brass clothing rails. Art by Polish painter Tamara de Lempicka, whose work has inspired Victoria Beckham collections line the walls. The artwork shows the tension between masculine and feminine elements in the store. But, is intended to make visitors feel like they have stepped into the eponymous designer’s home itself.
Discover the Store
It doesn’t feel like a store as much as it feels like you’re in the home of a close friend. It’s as press notes describe, the space is an immersion into the world of Victoria Beckham’s ready-to-wear, fragrance, and beauty all in one. Co-designed by artist Alexander May and designer Ole Lund of LNP, both understand that while its Dover Street location inspires this new Mercer Street location, it is distinctly New York in it’s aesthetic. The ceiling is original and preserved. And, the entrance a 1930s Fontana Arte lantern designed by Gio Ponti is unique as clients arrive.
Inside visitors can shop the AW26 collection, where they can shop accessories, footwear, and the iconic eyewear. You’ll also find the newly launched Sloane Frame Bag and the Harlow Mules. Victoria Beckham has already been busy in the US, and present at Miami retail experience at Bal Harbour Shops, which opened on May 29th and runs through October 2026.
TRENDING
Translating the brand’s flagship on Dover Street in London, this new location in the US is a new visual language.