Podcast Episode 138: Aleka Selig

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Written by Ally Portee

In this episode, we dive into the heartwarming journey of Aleka Selig, the founder of ally&eloise Bakery in Columbia, South Carolina.

 
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Aleka’s story is one of dreams, family traditions, and the sweet aroma of baked goods. Aleka shares insights on running a successful bakery, adapting to challenges, and building a community-focused business in Columbia. She discusses pricing strategies, product selection, managing growth, and the importance of kindness and authenticity in business.

Connect with Aleka on Instagram @allyandeloisebakeshop | allyandeloise.com

 

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Podcast Episode 138: Aleka Selig
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Ally Portee

Starting out in the world of politics, Ally interned and worked in Washington, DC, in Congress, at The White House, and on political campaigns. Today she’s in a totally different arena: fashion. Developing an eye for sartorial craftsmanship, Ally has learned how to put intricate and detailed collections into words, while developing relationships with some of the world's most leading brands and covering Paris, Milan, and Riyadh Fashion Week shows. Ally started SEELE in 2012. Seele [ze-le] is the German word for Soul and its aim is to encourage people with faith-inspired and lifestyle content that stir the soul. Ally has written for Forbes, Harper’s Bazaar, The Hollywood Reporter, GQ Middle East, Vogue Arabia, Refinery29, NPR, Arabian Business, and Euronews.

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