The founder shares what inspired him to launch the brand and the market that is burgeoning

Innovation is a key part of life. When we don’t innovate, when we don’t shift (change), we will lose out on growth. God, our Creator is an innovator. He’s often doing something new.

From corporate litigator to co-founder of a multi million dollar company, Jodie Fox opens up about  the importance of 'doing everything before you're ready.'